First Remote Shoot for the Hormel® Natural Choice® Brand Goes up in Smoke

The HORMEL® Natural Choice® Brand now has a hardwood smoked offering. The meat is slow smoked for four hours over real hardwoods such as Pecan and Applewood. To promote this new product, BBDO Minneapolis utilized its biggest point of differentiation – smoke. A whole lot of smoke. We wanted to put the process of smoking the meat on full display for maximum appetite appeal.

BBDO Minneapolis and Hormel Foods worked remotely with Goldberg Photography in Chicago. The entire shoot was monitored virtually from Minneapolis, while the crew maintained safe social distancing measures on the set.

“Working remotely and safely presented its own set of challenges, but we couldn’t be happier with the final result. Dan and his team delivered, and we can’t wait to thank them someday soon in person.” – Tim Mattimore, Executive Creative Director

You can view the spot here:

The new spots will launched on both online video and social media channels to effectively drive mass reach to the brand’s target audience through multiple layers of highly-researched targeting. The spot appears in premium and contextually relevant inventory such as Delish, Men’s Health, YouTube, Spotify and many more. Shoppable links have been appended to the spots via paid social which will allow consumers to click to purchase the product through their preferred retailer for maximum convenience.

A list of creative credits has been provided below.

Agency: BBDO Minneapolis
Client: Hormel Foods
Marketing Director: Robert Medina
Senior Brand Manager: Beth Fehrenbacher
Brand Manager: Samantha Hovland

Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Design Director: Ian McAllister
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Amy Walstrom
Account Executive: Nora Kubiaczyk
Planning Director: Theo Schweitz

Production Company: Goldberg Photography
Editor: David Holmdahl
Editorial: Flare Minneapolis
Sound Design: Syring Music
Finish: Flare Minneapolis
Color: Flare Minneapolis