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The Work. The Work. The Work.

BBDO Minneapolis Creates Rainbow Mural with Post-it® Super Sticky Notes to Show Strength in Unity.

As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.

So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.

@FirstAvenue captured our thoughts, feelings and the intention of the Instagrammable mural so perfectly in a post shared with their followers:

“Despite losing parades and festivities to COVID-19, 2020 has been the best representation of Stonewall’s values that we’ve experienced in recent memory. First Avenue acknowledges that Black liberation will never be possible without uplifting and protecting Black transgender people and communities.”

A small 3M and Post-it® Brand #ThinkLoud placard near the mural read “We stand united with our city and all who call it home.”

You can view the work here:

The mural was up through Pride month. A list of creative credits has been provided below.

Agency: BBDO Minneapolis
Client: Post-it® Brand
Marketing Director: Heather Green, Global Business Director
Brand Manager: Addriennne Hovland, Global Portfolio Leader
Associate Brand Manager: Morris Goodwin & Michelle Seywerd

Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: Nathalia Resende
Design Director: Ian McAllister
Copywriter: Joanna Stubbins
Creative Technologist: Justin Mueller
Planning Director: Jessica Teigen
Account Executive: Nora Kubiaczyk

Production Company: Street Factory Media
Director: Mike Jones
Executive Producer: Greta Omann
Editorial: Drive Thru
Editor: Braden Doucette
Finish: Drive Thru
Color: Braden Doucette