BLACK LABEL BACON
BUY BACON WITH YOUR EYES
IDEA
Strap up your eyeballs to our bacon-scented VR headset. Then explore different flavorscapes to unlock discounts and fully experience the bacon before buying it… with your eyes. It’s the world’s first mobile-based VR shopping experience.
WEBSITE
No goggles? No problem. Our website experience still allows you to explore the flavorscapes and get bacon delivered right to your doorstep.
IMPACT
The effort generated 200MM + earned media impressions, and was a key part of the multi-year campaign that generated +12% growth in sales over the last 4 years in a category that has remained flat.
RECOGNITION
- “Lovingly-rendered 3-D bacon strips.” – Forbes
- “Hormel weds deliciousness and immersiveness.” – CNET
- “A multi-sensory bacon shopping experience.” – PC Magazine
- “The ultimate destination for bacon lovers.” – Yahoo! Finance