TAKE ON LIFE ONE SPOONFUL AT A TIME

The peanut butter category has flattened out, but the search for snacks with protein has never been bigger with adults. SKIPPY® peanut butter was seen as fun kid’s brand, so we needed to grow the brand up and inspire adults to reach for their spoon when they needed a snack-break.

This campaign taps into all the relatable realities of adulting you could use a peanut buttery escape from. Just pick up your spoon and “Go To Your SKIPPY® Place™.”