BLACK LABEL BACON
WE'RE PUSHING BACON FORWARD
Bacon always sounds delicious. But we wanted to make it sound even more delicious. So, we turned up the sizzle to 11 with the help of musician-comedian-extraordinaire Reggie Watts. No need to preheat the oven, this track is already hot!
150MM + earned media impressions for ‘Reggie Watts Bacon Experience’, a key part of the multi-year campaign that generated +12% growth in sales over the last 4 years in a category that has remained flat.