LAUNCHING AN IRRESISTIBLE NEW SNACK

Long famous for peanuts, the iconic PLANTERS® brand sought to grow with younger snackers through a new line of cashews covered with big flavors. The product was incredibly delicious. Our challenge was to get people to see cashews as something to crave like a chip.

With “Surrender to the Cashew” we introduced PLANTERS® Flavored Cashews as an irresistible snack that becomes an obsession for anyone who tries them.