PLANTERS® Brand + The Electric State | Netflix
TEASING A MAJOR FILM FEATURING MR. PEANUT®
MR. PEANUT® is an iconic symbol of American culture. And his story added an exciting new chapter with feature of a heroic Robot MR. PEANUT® in the Netflix film The Electric State. To build intrigue for the movie and celebrate the personality that’s made MR. PEANUT® so beloved, we created an epic origin story that captures the bot’s creation — including his all-important “programming.”