Idea

Brunch is so hot right now. Almost as hot as a fried skillet of Mary Kitchen Hash. To tap into the recent resurgence of brunch as a weekend occasion, we gave the craving for it a name. And we gave it a vision. We took viewers on a fantastical journey through time, space and taste to visualize the desire one has for Mary Kitchen Hash as the only way to satisfy the brunchies. Blending archival footage with modern food photography, we captured the brand’s nostalgic past and brought it to new life in the present for a craving that spans generations. Because the simple taste of meat and potatoes never gets old.