KUBOTA®
What does NASCAR have in common with tractors? More than you might think. So we partnered with Trackhouse Racing and fan-favorite driver Ross Chastain to highlight the dedication, teamwork, and engineering it takes to be the best. Then we launched a social campaign that offered fans a chance to win a unique behind-the-scenes racing experience and see firsthand what happens when the #1 car meets the #1 tractor.