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HORMEL® CHILI

OUT OF THE PANTRY AND INTO THE PARTY

HORMEL® Chili isn’t just a stand-alone meal. Add it to favorites and it takes them to the next level. Dinner is more exciting when a hot dog becomes a chili dog. And when HORMEL® Chili gets added to cheese in a dip, hands are going to fight to get to the bowl on the snack table.

Centered around “peak-chili” power-periods football season and summertime, the “Pour On” campaign brings to life the over-the-top excitement that ensues when HORMEL® Chili comes to the party.

The HORMEL® Chili “Yum” song is a recurring character in our spots. It’s a real ear worm. Our apologies because it will be in your brain the rest of today.

Tiktok has been an important part of our strategy to pour on excitement. From having influencers make some jaw-dropping chili dogs to unleashing our “Chili Yum” song to the masses.