BLACK LABEL® BACON
A HOG THAT RUNS ON HOG
IDEA
People love bacon. They savor every bite. But the grease? That just ends up in the trash. We turned that trash into a mobile billboard for Black Label Bacon by creating a motorcycle that runs on bacon grease. Even the exhaust smells like bacon, so you crave bacon every time you start up the bike.
THE JOURNEY
We took the bike across the country. And when your exhaust smells like bacon, you make quite a few friends along the way.
IMPACT
The bike racked up over half a billion earned impressions, 32 million social media impressions and increased retail shipments by 2 million pounds. It was also invited to be a feature vehicle at the ALT Fuel Summit.
RECOGNITION
- AdFed The Show – Best of Show
- National ADDY – Silver
- Fast Company
- Jalopnik
- CNBC