IDEA

Hardworking men reward themselves at the end of a day with an ice cold brewski. We encouraged them to reward themselves with a Dinty Moore Stewski — the beer of meals.

Mobile Stewery

Building off the growing brewery trend, a mobile stewery was built to reward hardworking mouths wherever they may be.

Social

Stewskis are best enjoyed with others, so we shared them with our social friends.

Impact

Baseline sales increased from -4% to 3% in just one month. Facebook Fans have loved “the beer of meals” and “stewski” language.