The Beer of Meals
Hardworking men reward themselves at the end of a day with an ice cold brewski. We encouraged them to reward themselves with a Dinty Moore Stewski — the beer of meals.
Building off the growing brewery trend, a mobile stewery was built to reward hardworking mouths wherever they may be.
Stewskis are best enjoyed with others, so we shared them with our social friends.
Baseline sales increased from -4% to 3% in just one month. Facebook Fans have loved “the beer of meals” and “stewski” language.