HORMEL CHILI
SETTING A HOT TREND ON FIRE
IDEA
More and more foodies have been preparing all kinds of dishes with a blowtorch. Which is great — if you’re feeding just a few. But what if you need to feed Chili Nation? Meet two Bros who aim to show the world how to BroTorch enough food to satisfy your next tailgate party.
SOCIAL MEDIA
Introducing BroTorch Cooking—three social videos (watch ’em above), animated GIFs, Facebook 360° and a campaign website designed to engage the youth of Chili Nation.
IMPACT
The BroTorch campaign reached 2.2 million people, delivering over 600,000 minutes of attention and 55k positive Facebook reactions. The campaign converted 3,050 new followers, half of them Millennials, and increased positive brand sentiment 21% quarter-over-quarter.