DON'T JUST EAT BACON, INHALE IT

The pandemic brought us the unlikely opportunity to bring together public safety and bacon love: the Breathable Bacon Facemask. While mask-wearing might be polarizing, there’s nothing that can bring us together more than the shared love the scent of BLACK LABEL® bacon. Created with “the latest in bacon smell technology,” consumers and the press alike clammored to wear or at least talk about the irresistibly breathable facemasks.