ANDERSEN WINDOWS
MULTIGLIDE MAILER
IDEA
For a company that is mostly known for sturdy, wooden, Midwest windows, venturing into the world of contemporary architectural pieces was a big deal. By launching events and creating materials specifically for West Coast architects, we helped turn this brand around to reach a new, modern audience.
SKETCH
Sketch pages with built-in features of the new MultiGlide Door gave these hand-selected architects creative freedom and helped them see Andersen as a critical partner in their own creative process.
STORY
How do you speak to West Coast architects? You learn their language. A language that caters to the senses and to their unique creative styles. So to launch the new MultiGlide Door, we sent architects a piece that not only spoke to them, but gave them the reigns. With sketch pages as the hero of the book, we introduced the new line of doors and truly let architects bring their own visions to life.
BEAUTY
In order to change how West Coasters thought of Andersen, we really needed the beauty of this new line to shine. With full spreads and inspirational copy, we did just that.
STORY
We took the idea of a traditional product catalogue and really turned it into a tool architects would use. In addition to the sketch pages they were encouraged to share on social, we maximized the beauty pages of the book to let unique product features shine and show how this door could fit into the rest of their vision for a space.
IMPACT
Andersen will be reaching a group of hand-selected Architect and Design influencers who are seen by their peers as leaders in adapting and pushing the latest design trends. By empowering this audience with a mechanism for them to create and share their designs, Andersen will enter the sphere of influence to launch their latest feat in contemporary design.