The New HORMEL Chili Campaign Aims to Bring People Together

The new HORMEL Chili campaign aims to bring people together by sharing food that promotes a good time. Created by BBDO Minneapolis and launched on January 20th, the spots feature real life moments where people could use an easy dinner upgrade to their typical dinner routine. Once they taste the HORMEL Chili, they’re hit with excitement that’s so uncontainable, they begin moving uncontrollably. Key production elements help bring seemingly impossible movements to life. This campaign gives HORMEL Chili a fun and enthusiastic edge that speaks to those they serve and positions the brand as the perfect simple and exciting dinner upgrade. So, open up a can of HORMEL Chili and Pour On.

You can view the spots here:

“We created eye-grabbing visuals and paired them with earwormy audio to get more HORMEL Chili dogs into the mouths of our audience. I’m eating one right now as you read this.” — David Mackereth, Creative Director
The new spots will run as part of a fully integrated campaign across broadcast, online video, digital display and social media. A list of creative credits has been provided below.

Agency: BBDO Minneapolis
Client: Hormel Foods
Marketing Director: Jason Baskin
Senior Brand Manager: Sarah Johnson
Brand Manager: Justina Forsythe
Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Creative Director: Nathalia Resende
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Matt Mullin
Planning Director: Theo Schweitz
Account Executive: Jenny Hogan
Assistant Account Executive: Eh Eh
Production Company: Picrow
Director: Fatal Farm
Executive Producer: Dal Wolfe & Anthony Ficalora
Editorial: Drive Thru
Editor: Mick Uzendoski
Sound Design: HiFi
Finish: Drive Thru
Color: Company 3