The Work. The Work. The Work.
The Makers of SKIPPY® Peanut Butter Want You to Squeeze It Everywhere!
And their new spot for the squeezable, snackable, packable SKIPPY® Squeeze is here to tell you just that. Created by BBDO Minneapolis, “Squeeze it Everywhere” builds on the brand’s current Go To Your SKIPPY® Place™ campaign, which encourages consumers to take a break from the day-to-day grind with a quick SKIPPY® Peanut Butter snack break.
The “Squeeze it Everywhere” spot highlights SKIPPY® Peanut Butter’s unique brand of fun while reminding consumers that a snack break from reality is just a squeeze away. Whether you’re headed to the beach, camping under the stars, or just relaxing at home, SKIPPY® Squeeze is ready to snack whenever and wherever you are.
Director Kristyna Archer brought the idea to life through her playful yet strategic use of worldbuilding, color, and light. Original music was composed in partnership with The HiFi Project to seamlessly transition viewers from scene to scene. A complete list of credits is provided below.
Agency: BBDO Minneapolis
Client: SKIPPY® Peanut Butter
Marketing Director: Jennifer Nolander
Brand Manager: Jennesa Kinscher
Brand Manager: Drew Parsons
Brand Manager: LaNeisha Young
Executive Creative Director: Sue Batterton
Art Director: Holly Younce
Copywriter: Olivia Boone
Design Director: Ian McAllister
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Group Account Director: Angela Lund
Planning Director: Theodore Schweitz
Account Supervisor: Breanne Voeltz
Account Executive: Jennifer Hogan
Production Company: Dress Code
Director: Kristyna Archer
Executive Producer: Brad Edelstein
Editorial: Dress Code
Sound Design: The HiFi Project
Finish: Dress Code
Color: Dress Code