The Work. The Work. The Work.
Hormel® Foods the makers of SKIPPY® Peanut Butter aim to satisfy UK Market with new ‘Smoothly Satisfying’ campaign from BBDO Minneapolis
The latest SKIPPY® Peanut Butter ‘Smoothly Satisfying’ campaign builds off of last summer’s ‘Unlike Any Other’ work with smoothly addictive, snackable content designed to be devoured with your eyes.
Taking a nod from the SKIPPY® US campaign, ‘Go To Your SKIPPY® Place™,’ ‘Smoothly Satisfying’ gives UK consumers a much-needed break from reality. With mesmerizing visuals paired with a calming lofi track, the series of perfectly looping animations creates a soothing experience consumers will want to watch over and over again. Imagine hypnotic loops of consumers’ favorite peanut butter pairings, an endless conveyor belt of peanut butter baked goods, and bananas and pretzels falling into a dreamy peanut butter river flowing in unending happy harmony.
“We wanted to give UK consumers a chance to taste SKIPPY® Peanut Butter without actually tasting it, so we created animations as smooth and delicious as SKIPPY® Peanut Butter.” – Ian McAllister, Design Director at BBDO Minneapolis
The new spots will run as part of a fully integrated SKIPPY® Peanut Butter ‘Smoothly Satisfying’ campaign across TVC, VOD, and social media. A list of credits is provided below.
You can view the work here: https://www.youtube.com/watch?v=rv2zcnDSmH0
Agency: BBDO Minneapolis
Client: Hormel® Foods International – SKIPPY® Peanut Butter
Art Director: Holly Younce
Copywriter: Joanna Stubbins
Producer: Peter McLarnan
SVP Group Account Director: Alison Siviter
Account Supervisor: Breanne Voeltz
Animation: D Barros Studios
Music: Hifi Project
Editorial: Flare Minneapolis