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The Work. The Work. The Work.

Hormel® Foods the makers of SKIPPY® Peanut Butter Launch New “Go to Your SKIPPY® Place™” Campaign

From time to time, it’s good to be reminded that no matter what you’ve got going on, you deserve to give yourself a little break. A little escape from reality. Even if it’s only for a moment. And even if it’s only with something as simple as a snack.

The SKIPPY® Peanut Butter Brands new campaign aims to give people just that. Created by BBDO Minneapolis and launching June 22nd, these dreamy yet familiar, music-driven spots showcase those moments in life where you could really use a second to yourself.

With a simple scoop of SKIPPY® Peanut Butter, these characters are reminded that, when you take a second to live in the moment, you feel a little bit better. Whether you’re dealing with destructive puppies or chaotic kids, the maker of SKIPPY® Peanut Butter just wants you to know, they get it.

The spots are accompanied by a series of hypnotic animations on social that invite viewers to escape into a SKIPPY® Peanut Butter dream world filled with relaxing snacking moments.

David Mackereth, Creative Director at BBDO Minneapolis put it simply, “This work visualizes how SKIPPY® Peanut Butter can sweeten life’s little bummers, much in the same way it can turn a bummer food like celery into a fun snack.”

You can view the spots here:

The new campaign will run as part of a fully integrated campaign across broadcast, online video and social media. A list of creative credits has been provided below.

Agency: BBDO Minneapolis
Client: SKIPPY® Peanut Butter Brand
Marketing Director: Jennifer Nolander
Brand Manager: Jennesa Kinscher
Associate Brand Manager: Drew Parsons

Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Creative Director: Nathalia Resende
Art Director: Holly Younce
Copywriter: Olivia Boone
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Angela Lund
Planning Director: Theodore Schweitz
Account Supervisor: Breanne Voeltz
Account Executive: Jennifer Hogan

Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Cody Ryder
Editorial: Drive Thru
Editor: Mick Uzendoski
Sound Design: The Hifi Project
Original Music: The Hifi Project
Finish: Drive Thru
Color: Company 3