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JENNIE-O® Serves Up Mouthwatering New Work for 2020

JENNIE-O® is serving up food, fun and a whole lot of flavor in their latest work from BBDO Minneapolis. More than ever consumers are cooking at home and looking for new dinner ideas or fresh takes on their family favorites which was the key focus in this new work. The video spots highlight the versatile nature of this popular protein while bringing an upbeat, fast-paced and playful energy to the table.

The team worked remotely with the wildly talented FICCA+LUCIANO in New York to create two food-focused spots featuring a variety of Turkey Taco and Turkey Burger recipes. The entire shoot was monitored virtually from Minneapolis, while the crew and talent maintained safe social distancing measures on the set. To add additional interest to these tasty spots, the team partnered with Emmy winning artist Mike Perry to create quick, colorful animated illustrations.

David Mackereth, Creative Director at BBDO Minneapolis sums it up best, “Colors, music, VO, and of course food all come together to make this spot delicious.”

You can view the spots here:

The new spots will be part of an integrated campaign across TV, online video, and social.

A list of creative credits has been provided below.

Agency: BBDO Minneapolis
Client: JENNIE-O® Brand
Client Title: Nicole Behne
Client Title: VP of Marketing

Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Creative Director: Nathalia Resende
Art Director: Holly Younce
Art Director: Meghan O’Brien
Copywriter: Olivia Boone
Producer: Peter McLarnan
Group Account Director: Angela Lund
Planning Director: Taylor McKee
Account Supervisor: Breanne Voeltz
Account Executive: Jenny Hogan

Production Company: Art Department
Director: Ficca + Luciano
Executive Producer: Rika Noda Hope

Editorial: Flare Minneapolis
Editor David Holmdahl
Finish: Flare Minneapolis
Color: Flare Minneapolis

Sound Design: HiFi Project

Studio: Mike Perry Studio
Artist: Mike Perry
Executive Producer: Masha Spaic