The Work. The Work. The Work.
HORMEL® BLACK LABEL® Bacon smells like a good reason to wear a mask.
As Americans continue to debate the effectiveness of facemasks, there is still one thing nearly everyone can agree on: Bacon is delicious. Which is why BBDO Minneapolis partnered with the makers of HORMEL® BLACK LABEL® Bacon to introduce HORMEL™ BLACK LABEL™ Breathable Bacon. Not just another facemask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — If they can agree on eating bacon, maybe they can agree on inhaling it.
Now through October 28th, bacon lovers can go to www.BreathableBacon.com and enter for their chance to receive a free, limited edition package of HORMEL™ BLACK LABEL™ Breathable Bacon.
“This is the most delicious smelling way to stay safe, especially while out shopping at the grocery store for the delicious thing you’re smelling.” — David Mackereth, Creative Director
You can view the smellicious video here:
A list of creative credits has been provided below.
Thanks in advance for your consideration.
Agency: BBDO Minneapolis
Client: Hormel Foods
Marketing Director: Amy Sand
Senior Brand Manager: Nick Schweitzer
Associate Brand Manager: John Hernandez
Executive Creative Director: Tim Mattimore
Creative Directors: David Mackereth, Nathalia Resende
Art Directors: Meghan Rongitsch, Brit Ryan
Copywriters: Matthew Cermak, Joanna Stubbins
Production Designers: Chelsea Siegfried, Karen Hanson
Producer: Peter McLarnan
Project Management: Jessica Teigen
SVP Group Account Director: Ali Siviter
Account Director: Kelli Bovin
Planning Director: Theo Schweitz
Account Executive: Nora Kubiaczyk
Production Company: Flare Minneapolis
Director, Editor: David Holmdahl