BLACK LABEL BACON

WE'RE PUSHING BACON FORWARD

IDEA

Bacon always sounds delicious. But we wanted to make it sound even more delicious. So, we turned up the sizzle to 11 with the help of musician-comedian-extraordinaire Reggie Watts. No need to preheat the oven, this track is already hot!

IMPACT

150MM + earned media impressions for ‘Reggie Watts Bacon Experience’, a key part of the multi-year campaign that generated +12% growth in sales over the last 4 years in a category that has remained flat.

RECOGNITION

  • “MJ-like tune.” – Adweek
  • “A culinary and rural experience.” – Nerdist
  • “If you’re not craving bacon by the time the video’s finished, you’re made of stone.” – Food Republic
  • “A track that should be going double platinum.” – First We Feast
  • 2017 Webby – Honoree
  • Little Black Book
  • AdFed The Show – Gold