MNsure maps out why Minnesota is the land of 10,000 reasons to get health insurance.

Our launch campaign for Minnesota’s state health exchange played off the state motto, “Land of 10,000 Lakes.” And the work, worked. The first comprehensive study of the federal Affordable Care Act in Minnesota showed a 40 percent decline in the number of people lacking health insurance coverage. MNsure’s aided awareness outperformed competitors by 75% while top-of-mind and unaided recall grew 13% and 20% respectively. And these posters were featured in Lürzer’s Archive.