Berkshire Hathaway HomeServices 2014
Good to Know.
Objective: Launch a new real estate brand to attract consumers, affiliates and agents.
Challenge: Berkshire Hathaway is a respected brand in financial circles, but was unknown and untested in real estate. Upon acquiring Prudential’s real estate business, BHHS needed to convert at least 80% of loyal affiliates within Year One of brand launch.
The Work: Good to Know.
The Result: Over 80% of Prudential affiliate converted within the first year. Oh, and BHHS won “Real Estate Agency Brand of The Year” from Harris Poll.