Don't just look like a lumberjack.
For over 80 years, Dinty Moore has fed the lumberjack-sized hunger of hardworking men. Unfortunately the number of lumberjacks is dwindling. But the good news is that lots of men aspire to look like a lumberjack. Dinty Moore believes these “lumbersexuals” can do more than just look like a lumberjack.
During Phase 1 of this campaign (a three-week effort during the 2015 Lumberjack World Championships), all video placements averaged a 76% completion rate while chili-buyer targeting produced an average CTR of 0.11% — 57% over the industry average.