Black Label Bacon 2014
We built the world's first bacon powered motorcycle. Because we are Driven by Bacon.
Black Label Bacon crafted the world’s first motorcycle fueled by bacon grease and took a road trip across America. The exhaust actually smells like bacon, so people both saw and smelled the bike rolling into town. This moving billboard let the world (and world wide web) know that Black Label is Driven By Bacon in everything they do.
Since the campaign launched, the bacon business has been incredibly healthy, a major contributor to Hormel Foods’ record year of financial growth.
And for what it’s worth, this campaign was awarded Best of Show at the 2015 Minnesota AdFed annual awards competition.